Influencing your stakeholders – whether they are large or small, individual or organisational – is essential if all the people who could have a bearing on your project’s success or failure are to have their voices heard.

Stakeholder analysis allows managers to identify the interest of different groups. It also enables them to find ways of harnessing the support of those in favour of a project or proposed change, while managing the risks posed by stakeholders who are against it.

Undertaking this analysis helps us plan how best to engage with and involve stakeholders during the life of a project. Tailoring the message delivered, the method of communication, and timing of any involvement can help us influence stakeholders and achieve our overall aim of ensuring a project’s success.